GTM and buyer focus
Clarify the ideal customer, buying context, offer and route to market. Prioritise the commercial plays that the team can execute next.
Fractional leadership · India
Fractional sales leadership in India.
Bring senior sales judgment into the business without committing to a full-time executive hire. I work with founders, CEOs and leadership teams to clarify the market, improve the sales motion and lead complex commercial opportunities.
Based in New Delhi · For startups, SMEs/MSMEs and enterprises
Discuss your leadership mandate01 The mandate
When sales needs more than another hire.
A business can have a good offer and still struggle to turn it into repeatable revenue. Founder-led selling may no longer scale, the pipeline may lack decision-quality visibility, or a high-value account may require senior stakeholder leadership. Fractional sales leadership gives the team a focused operating partner for that constraint.
The mandate may sit at the level of a fractional Chief Revenue Officer, Chief Sales Officer or senior sales leader. We agree the scope, time commitment and decision ownership before work begins. This is a direct leadership engagement with me, not a recruitment or executive-placement service.
Where I can help.
Enterprise and institutional sales
Shape high-value pursuits, stakeholder conversations and partnership pathways across enterprise, government and regulated markets.
Pipeline and operating cadence
Connect sales process, forecasting, reviews and accountability so leadership can see what is moving, what is blocked and who owns the next action.
02 Relevant experience
Experience in the complex sale.
At Jellyfish Technologies, I led global sales and the enterprise digital engineering business, closing $10M in Fortune 500 contracts. My wider career includes more than $100M in enterprise contracts and digital-payment relationships across banking, utilities and government.
My ALTRD fractional Chief Sales Officer engagement ended in May 2026. My current fractional role is with a mid-sized Agentic AI company, where I am involved in GTM, brand building, positioning, GTM strategy and sales. The focus is to connect market choices to commercial execution.
Explore my backgroundBefore we begin.
Who is fractional sales leadership for?
It can fit startups moving beyond founder-led selling, SMEs and MSMEs that need a clearer sales system, and enterprises pursuing complex accounts or new markets. Fit depends on the business constraint and the authority the role needs.
Can the work focus on one enterprise or government deal?
Yes. A named-deal closure mandate can be scoped around one government or enterprise opportunity. The scope, responsibilities and commercial terms are agreed before the engagement starts.
How is time and pricing agreed?
Start with a 30-minute discovery call. We define the required level of involvement and quote a fixed monthly fee or a specific project mandate. The published plans and terms are on the Working With Me page.
Connected leadership mandates.
Fractional marketing and GTM leadership in India
Fractional marketing and GTM leadership by Rajat Munshi for Indian businesses: brand positioning, buyer focus, go-to-market strategy and sales alignment.
Fractional operations leadership in India
Rajat Munshi brings COO experience to fractional operations leadership in India, including process improvement, multi-location execution and P&L discipline.
Engagement plans and fees
Start with a 30-minute call. We scope the work, confirm the fit and agree the level of involvement and fee.