Brand building and positioning
Clarify the offer, the differentiation that buyers can understand and the story the business should consistently communicate.
Fractional leadership · India
Fractional marketing & GTM leadership in India.
Give the business a clearer market story and a commercial plan that the sales team can use. My fractional marketing and GTM work focuses on buyer relevance, brand building, positioning and the connection between market strategy and revenue.
Based in New Delhi · For startups, SMEs/MSMEs and enterprises
Discuss your leadership mandate01 The mandate
Positioning should make selling clearer.
When every prospect hears a different pitch, the problem is not necessarily a lack of marketing activity. The business may need a sharper view of the buyer, the value of its offer and the evidence that makes that value credible. A focused GTM mandate starts with those choices.
This work is intended for founders and leadership teams that need senior direction across commercial positioning and go-to-market execution. It does not present me as a full-service creative or media-buying agency. Specialist channel execution, where needed, should be defined separately within the mandate.
Where I can help.
GTM strategy and market focus
Prioritise customer segments, buying situations and routes to market. Turn those choices into a practical commercial playbook.
Marketing-to-sales alignment
Connect the market narrative to sales conversations, account priorities and feedback from buyers, rather than treating marketing activity as a separate silo.
02 Relevant experience
Commercial positioning meets operating reality.
In my current fractional role with a mid-sized Agentic AI company, I am involved in GTM, brand building, positioning, GTM strategy and sales. That combination keeps the market story connected to how the product is sold and how buyers make decisions.
My background spans FinTech, enterprise SaaS, GovTech and digital transformation. That commercial context matters when a technical product needs a clearer buyer story, the team needs to prioritise a market, or positioning must support a complex enterprise buying decision.
Explore my backgroundBefore we begin.
Is this the same as hiring a fractional CMO?
A fractional CMO often owns a broader marketing function. My stated scope is fractional marketing and commercial GTM leadership: buyer focus, brand building, positioning, strategy and sales alignment. We should agree the exact responsibilities before choosing a role title.
Can you scope a focused GTM project?
Yes. The published GTM design option covers ICP, positioning and a sales playbook over 4 to 6 weeks, starting from ₹3L. Confirm the scope and fit on a discovery call; GST is extra for Indian clients.
Will a marketing engagement guarantee leads or rankings?
No. Outcomes depend on the offer, market, execution, resources and buying conditions. The engagement should define priorities and measurable responsibilities, not promise a fixed volume of leads or a search ranking.
Connected leadership mandates.
Fractional sales leadership in India
Rajat Munshi helps Indian startups, SMEs and enterprises with fractional sales leadership, GTM strategy, enterprise deals and revenue operations.
Fractional operations leadership in India
Rajat Munshi brings COO experience to fractional operations leadership in India, including process improvement, multi-location execution and P&L discipline.
Engagement plans and fees
Start with a 30-minute call. We scope the work, confirm the fit and agree the level of involvement and fee.